A guest post from Faye, a foodie fan who loves beautiful Kitchen tools…
KitchenAid Company and Brand History
One of the most trusted brands in kitchen appliances is KitchenAid. Famous for creating high quality, beautiful and reasonably-priced kitchen appliances, KitchenAid is actually a subsidiary of the company Whirlpool who acquired the company in 1986.
The name KitchenAid was actually first introduced a lot earlier than that. It was a brand name for a stand mixer developed by Hobart Manufacturing Company in 1919. The aim of Hobart at this time was to give an option for those restaurateurs looking for industrialized mixers. They decided to give the name KitchenAid when during the executive testing, one of the Hobart executives’ wives said: “I don’t care what you call it, but I know it’s the best kitchen aid I ever had.” The first model of the KitchenAid mixer actually weighed a total of 69 pounds and it became a lot more popular in the 1920s. During this time, KitchenAid mixers were either sold through door to door promotions or during KitchenAid parties where one salesperson was supposed to create recipes with the aid of the stand mixer. Afterwards, a lot of attenders to the party would then order one of their own.
Attachments were also introduced during this sales party and the electric coffee grinder named after KitchenAid too was marketed. One of the key selling point of the mixers such as the KitchenAid Artisan stand mixer, and KitchenAid Professional stand mixers, is the interchangeability of all the attachments.
The maker of the KitchenAid products then was a subsidiary of Hobart. It was Hobart’s Troy Metals who devised and engineered all the mechanism and physical totality of the products. In the year 1924, this was formally named as KitchenAid Manufacturing Company and the headquarters were set up in Dayton, Ohio.
Two years after the official renaming, Hobart began to purchase another company. It was in 1926 when Hobart acquired the famous Crescent Washing Machine Company which was founded by Josephine Cochran. Cochran was said to be able to develop the first dishwasher for her own use but then later realized that it had a potential marketability for restaurants, homes and other institutions. That is why, she was able to build her own company in the year 1880. Hobart’s purchase of Crescent was definitely a good move as they were able to introduce a home dishwasher that had a patented mechanism and was of course under the KitchenAid name. Several years later, the said dishwasher from KitchenAid became a respectable and trusted name in the industry.
The company slowly grew and grew and so in 1966, Hobart was able to acquire the Plumbing Division of the National Rubbery Machinery Corporation and was able to successfully develop a KitchenAid food waste disposer. It went out in the market in the year 1968. An electric hot water dispenser was also introduced in the year 1971 and became a big hit. In 1972, the KitchenAid trash compactor was marketed too.
Several years passed and KitchenAid remained one of the biggest name in high quality kitchen accessories. In the year 1985, Whirlpool approached Hobart and offered to buy the KitchenAid brand. Several issues were brought up but in 1986, Whirlpool successfully purchased the brand thereby paying an alleged $150 million. Soon enough, the brand now under Whirlpool continued to soar high even during the recession in the early 1990s.
Nowadays, KitchenAid major appliances compete against other major brands and companies such as GE Monogram, Electrolux, Fagor and Bosch.
Now, KitchenAid features many different kitchen products that seek to improve and provide you convenience in every cooking experience. Below are top products that the brand has to offer.
- Stand Mixers– although KitchenAid stand mixers vary according to models, features, and colours, they are somewhat the same in general. With a price range of $300 and up, you will have for yourself a great amount of satisfaction when it comes to product features and durability. Stand mixers like that of the KM25G0XWH model generally have dimensions of 14 5/8 inches x 16 ½ inches x 11 5/16 inches with a weight of 30 pounds. All modern KitchenAid mixers have three hooks including the dough hook, flat beater and wire whip. There are also a total of 10 mixing speeds from which you can freely use so you can ensure that you are not going to blend your mixture too much or too lightly. It also includes a bowl that is stainless steel so you are sure of its efficiency. The bowl’s size can cater up to 5 pounds of mixture, can yield 6 loaves of bread, 9 dozens of cookies, and 6/12 pounds of mashed potatoes. With this, you can say that KitchenAid stand mixers can cater for your smallest to largest baking and cooking needs. With KitchenAid stand mixers, you can also add optional attachments such as Sausage Stuffer Kit, Roto Slicer with Shredder, Pasta Makers, Mixer Attachment Pack with Citrus Juicer, Ice Cream Maker, and Fruit and Vegetable Mixer and Grinder among others. These attachments can cost from $9.99 to $99.
- Dishwashers– KitchenAid dishwashers, being superbly engineered have a price range of $799 up to $1749. There are over ten models of KitchenAid dishwashers and one of them is the Superba ® Series EQ KUDE60SXSS. This models has premium adjusters so that it would be convenient for you to raise or lower the upper rack of the dishwasher to allow you to maximize dishwasher space. With other features such as the ProDry ™ Option, ProWash ™ Cycle, and SatinGlide ® Max System, you will benefit from the freedom of setting real time adjustments to your every washing cycle to ensure cleanliness and with the drying mechanism of KitchenAid, you will be guaranteed with a spot-free and shiny utensils right after each cycle. Performance is really guaranteed while maintaining quality. KitchenAid dishwashers are often made of Dakota Nylon Racks, and a commercial Stainless Steel Tub. With every dishwasher from KitchenAid, your every penny spent will be totally worth it! Just make sure to also follow all care instruction guidelines to make your dishwashers as good as new.
- Cooking Appliances– KitchenAid also boasts its wide array of cooking appliance choices. These include single ovens, double ovens, combination ovens with microwave, microwave ovens, warming drawers, gas cooktops, electric cooktops, induction cooktops, gas ranges, electric ranges, dual-fuel ranges, and countertop ovens. In the list, gas cooktops are probably one of the most in demand as they are so efficient and easy to use in the kitchen. KitchenAid gas cooktops are ranged from $949 to $3,399. The $949 gas burner or the KGCC506RBL is a burner so handy and nifty, you can create the most wonderful and difficult dishes on it from simmering to searing. Unlike most gas cooktops, this one from KitchenAid features continuous cooking grates for easy transfer of cookware. The look is so sleek you would want to have it in your own kitchens! Other than the gas cooktops, gas ranges can also be a good investment. It is of course a gas cooktop and oven in one so buying one would likely save you more money than buying an individual cooktop and oven. The price range of KitchenAid gas ranges is from $1,149 to $2,299. One model, the Pro Line ™ KGSS907XP features full-width cast iron grates with sealed burners. It is of course made of stainless steel to provide you a gas range that is meant to last a lifetime. This gas range is also packed with unique mechanisms that will make you save a lot of energy. There is also a built-in warmer drawer for even more versatility and functionality. What more could you ask for? Another KitchenAid cooking appliance is of course the microwave oven. The simplest model is worth $499 and the most versatile can be up to $1,899. If you do not want to deal with a complicated microwave oven, then just make use of the Architect ® Series oven that offers a large space for all your microwave needs. This microwave model has a menu-driven sensor that automatically adjusts cooking time so that your food would not be over or less cooked. The custom defrost and cook cycles can also be relied upon and are guaranteed to operate at specific levels and time depending on the weight and size of your meat. This is very simple and easy to operate so you would love to have one on your countertops!
- Countertop Appliances– these wide array of appliances include coffee makers, blenders, food processors, bread toasters, hand mixers, coffee grinders, kettles and slow cookers. Price ranges can range from $69 to $999 depending on the appliance that you buy. One of the most famous countertop appliances from KitchenAid is of course the blender. Blenders may be used for making shakes, smoothies, and other cool desserts so they will really provide you the amount of tastiness and coolness during the summer. Generally, KitchenAid blenders have 5 speeds and large capacities to make your blending time a lot more efficient. Other than this, KitchenAid toasters are also wanted by a lot of homemakers. They generally feature 2 to 4 bread slots that are 1.5 inches-wide. KitchenAid bread toasters also have a removable crumb tray so it would be easy for you to clean those nasty and ant-attracting crumbs that usually get stuck on the bottom part of the toasters. The range of toasters from KitchenAid basically cost from $69 to $129. Get one today!
- Cookware – along with high quality stainless steel pans, non-stick griddles and skillets, KitchenAid offer a complete range of baking tools too.
- Utensils and gadgets – KitchenAid offer just about every kitchen utensil or gadget too, so now you can kit out your entire kitchen with this much loved brand.
- Outdoor Kitchen Appliances– if you are the kind of person or family who loves having a weekend barbecue on a regular basis, then you have to really invest on some KitchenAid Grillers. They range from $1,299 to $4,799. They vary on their sizes and capacities. One of the famous KitchenAid Grillers is the Even-Heat ™ System KBNU361VSS. It features a unique system that allows the temperature of the grilling surface to be the same all throughout so evenness in grilling is achieved. Also, it has a flare-up management system that diverts oil and grease away from the burners while you cook and grill. The grillers in general are made of stainless steel so they can withstand the worst of weathers and are meant to last a lifetime.
These are just some of the cooking appliances from KitchenAid that are in demand and adored not just by restaurant owners but most importantly by homemakers. The range is now enormous, but still brings a quirky look, fun colors and something just a little bit different to the heart of the home.
If you have already invested on the wide array of KitchenAid appliances, of course it is important for you to try out the best recipes there are today. Below are some of my favorite recipes that are successfully achieved with the aid of KitchenAid appliances. All the recipes are either taken from the KitchenAid Australia website or Myrecipes.com.
These are just four of my personal favorites, but with thousands of recipes available online, you will not run out of things to create with your latest shiny kitchen gadget. To know more about them, simply visit Myrecipes.com or the KitchenAid Australia website.
KitchenAid is more than just a brand for many of us today. For most KitchenAid owners, the KitchenAid products have brought a certain change to their lives. Cooking time is made even more fun and of course, the results are even better. With every KitchenAid experience, a smile on the faces of the people served with such great dishes is truly guaranteed.